It’s a whirlwind of conferences, panels, and receptions this week for Beachfront Media and our CEO Frank Sinton.
On Tuesday, June 24, he appeared on a panel at the Next TV Summit called Delivering Content Anytime & Everywhere, where he and representatives from Roku, Brightcove, and Sizmek discussed one of Franks favorite topics—multi-device video distribution. (You can read up on his viewpoints in these previousblogposts).
Today, it’s the VideoNuze Video Ad Summit, where in addition to supporting the event as a brand sponsor, the Beachfront team will be on hand to discuss the future of video ad tech and make an exciting announcement. Stay tuned!
The trip will wrap up later that evening with a VIP party Beachfront is hosting along with Tubefilter and Big Frame at Vidcon. It’s the event’s official pre-party, and Beachfront will provide free margaritas, food truck tickets and karaoke on the Beachfront Party Deck on the K1 Speed Mezzanine overlooking the venue’s race track. Visit us at booth #513 at the Anaheim Convention Center Anaheim, CA
If you’re planning to attend any of these events, be sure to look us up and say hello. If not, we’ll have plenty to report after this busy week, so be sure to check back in on the blog and hear what we’ve got to say, what we’ve learned, and what we think is the important things to focus on next.
On April 10, Beachfront Media’s Founder and CEO, Frank Sinton, was one of 45 business leaders chosen to participate in an exclusive meeting at the White House. The group of business leaders met with senior officials from the Obama Administration to discuss technology entrepreneurship and strengthening the economy.
As the founder of a company based in Florida, it was encouraging to see that many of the companies in attendance were from areas outside of tech-heavy Silicon Valley. Frank believes that Florida is ripe for growth in technology and entrepreneurship, particularly with the talent from Florida’s strong University system – not to mention, great access to media agencies located on the East Coast.
Beachfront itself is contributing to economic growth in Florida and is actively hiring for positions across the board including account managers, business development executives, customer service representatives, software developers and ad operations manages. We hope to double headcount by the end of this year.
The Beachfront team just returned from Playlist Live Orlando, the sold out event that attracts fans, YouTubers and supporters of online video. The three day event was jam-packed with fun meetups, performances, dance parties and events.
The team had a blast hanging out with some of the industry’s most popular YouTube and Vine stars in the Beachfront Media hospitality suite. Visitors enjoyed our slow-motion video booth. Check out these fun videos:
Our feet are still sore from the VIP dance party and we are excited to kick off some great video apps for many of the creators that we met at the Playlist Live VIP party. As we say goodbye to this fun event, we can’t wait for the next one!
For more videos captured at Playlist Live check out our Instagram and YouTube channels.
Earlier this month, Beachfront Media and Kinetic Content worked together to create a mobile video app for the popular TV show The Taste.
This is becoming a growing trend with many TV shows. Creating a mobile app has several obvious advantages:
It engages viewers on a second screen, both while the show is airing, and afterwards.
It’s a further point of engagement after the series ends. TV shows generally last only a few weeks… but apps can last all year long.
TV shows capture far more content than can ever be used on-air. Mobile apps are an effective way to push this content out to loyal fans on a regular basis that might otherwise never live on past the cutting room floor.
TV shows are some of the most discussed topics on social platforms such as Twitter and Facebook. Apps are able to aggregate this social content and enable further engagement and discussion within a community that very much cares about the show and its personalities.
With that in mind, The Taste app hits all the right notes. Videos include behind-the-scenes outtakes, profiles of mentors (Nigella Lawson, Anthony Bourdain, Ludo Lefebvre, and Marcus Samuelsson), overviews of the contestants, cooking tips and other instructional videos, social integration with Facebook and Twitter, and even recipes from both the judges and contestants. And much of the behind-the-scenes content is exclusive to the app.
Whether they’re an extension of a YouTube channel or a cable channel, mobile apps service the same purpose—audience engagement. The creator of the video can draw viewers from a platform owned, managed and controlled by another into one they’ve created themselves. Video viewers are not exclusive to any one device or platform, so why not have a presence wherever they reside?
The video advertising is a highly fragmented one which can make monetizing video experiences across all four screens fairly daunting. App developers and content publishers typically rely on several different ad networks, exchanges, and direct ad sales to monetize their experiences across the various platforms where they reside. That’s just a reality of today’s market.
But that doesn’t mean they can’t manage all those ad networks through a single platform to bring some level of convenience to the current ecosystem. That’s why we built the Beachfront.iO ad mediation platform, and that’s why we’re proud to announce today that Beachfront.iO is expanding to Connected TVs.
The Beachfront.iO platform allows app owners who use it to manage multiple ads and sources of ads in their applications, optimized for the different devices their app appears on—such as mobile phones, tablets, or now… TVs. They can use their own directly sold ads, ads from other ad networks, ads from ad exchanges, or back-fill to our Marketplace. There’s no need to commit to just one, which results in a faster time to market, more relevant and effective ads, and better monetization across the board.
Beachfront.iO Key Benefits:
Maximize Revenue – Increase revenue with access to hundreds of ad sources or leverage your own video ad inventory & optimize yield across all sources with back-fill to Beachfront.
Advanced Targeting – Target ads by platform all the way down to zip code and more.
Maximize Speed – Ultra-fast serving of video ads, all done in real-time and dynamically.
Multi-platform Support – Control and deliver ads across iOS, Android, Kindle, mobile web and Connected TV devices including including LG, Samsung, Google and Roku.
World-Class Ad-Serving with Lightweight SDK – Develop, test and deploy. Control mobile video advertising inventory in a single dashboard.
Adding Connected TVs to this mix is an important milestone. As we saw at CES this year, Smart TVs & Game Consoles with Internet and app capabilities are on the upswing, quickly replacing 3D as the must-have feature for the next generation of home entertainment systems. As Internet video continues to find a home on living room entertainments sets, viewership will increase, and the opportunity to earn more revenue from that activity will only grow. Go try out Beachfront.iO here.
PS> Frank Sinton, our CEO and other members of the Beachfront team will be at the NATPE event this week. Let us know if you are interested in learning more by contacting us at firstname.lastname@example.org.
Beachfront Media CEO Frank Sinton will be attending the upcoming NATPE conference in Miami next week, armed with several topics to discuss.
For starters, Frank is will be speaking on the panel “Television Everywhere: How Will Profits Grow as Screens Diversify?” Frank, and Beachfront Media, feel monetizing multi-screen distribution is a key topic that will define the coming year. Frank will break down the various strategies for doing so (subscription vs. a la carte vs. advertising) and provide some insights into the advertising model based on both the Beachfront network and the Beachfront.io platform.
(Speaking of the iO platform, Beachfront is expanding the ad mediation platform to support additional devices. Stay tuned for an announcement on that early next week.) The panel takes place Monday, Jan. 27, from 12:00 – 12:45, and features additional speakers from Vevo, Yahoo, and FreeWheel. Hope to see you there.
Frank will also be on hand to discuss the recently launched app for the hit show The Taste. Creating mobile apps out of TV content is a growing trend. Not only does it increase user engagement beyond the show’s airtime and season, it also lets show creators get additional exposure for their on-air content as well as offers a channel for unused content that otherwise would never get beyond the cutting room floor.
It’s an exciting time to be in the video business, as is reflected with the exciting program and lineup for this year’s NATPE conference. In addition to Frank, Beachfront’s EVP of biz dev Lisa Connell and VP of monetization Alexander Kozak will be around as well. We’re excited to be attending and participating. If you’d like to meet up while there and discuss these and other issues, hit us up at email@example.com.
The 2014 Consumer Electronics Show is just getting underway, but before the annual technology gathering even started it managed to raise more awareness for high-definition video streaming than ever before.
Called 4K, or Ultra HD, this technology allows video streams at nearly four times the resolution of 1080p. While it’s been a hot point of discussion in tech circles and those of us in the streaming video space, it’s not gotten much consumer press attention because until recently there’s been no consistent way to view or stream 4K content natively.
That’s now changing for several reasons. One is technology focused, with YouTube announcing it will deliver 4K content using the VP9 technology from parent company Google. VP9 is a royalty free codec designed to deliver 4K quality content more efficiently, specifically by cutting in half the amount of data needed to stream the format and reduce buffering times. YouTube has struck deals with 19 partners to support the technology.
That leads to a second reason 4K is gaining traction—controversy. The Google/YouTube move on VP9 sets up a format fight with the existing “standard”—HEVC. The few devices supporting 4K today use HEVC, as do content streaming services like Netflix. Google is hoping to muscle in on this space by offering VP9 for free, while HEVC charges a fee. It’ll be interesting to see how the market reacts.
Finally, there’s the devices. This is CES after all, and for all the talk about technology and content… this show will always be about the gadgets. And sure enough, we’re already seeing TVs with 4K support. Vizio debuted its first 4K units on the day before the official start to CES, and other brands are sure to follow in the days ahead. What’s interesting about this is that the TV manufacturers now believe there’s a consumer path to 4K content, and that path is streaming video. With YouTube now on board, the world’s largest provider of streaming video, expect an acceleration of both consumer and industry adoption.
PS> Beachfront CEO, Frank Sinton will speak at Digital Hollywood/CES tomorrow at 10:30 on mobile advertising with fellow panelists including Google’s George Meredith, WPP Group’s Shawn Fenton, David Berkowitz of MRY, Possible’s Andrew Solmssen, Time Warner Cable Media’s Fred Bucher, and Skype’s Al Kallel, with IBB Consulting’s Jonathan Weitz moderating.
With the recent introduction of both the Playstation 4 and the Xbox One next-generation game consoles, the conversation around Internet-capable devices bringing connected TV-like features to non-connected TV sets is gaining momentum. And while there are some serious opportunities for video apps on these types of devices, the same problems that plague connected TVs affected connected consoles.
As we discussed last week, connected TVs suffer from two major problems: lack of a defined leading platform and a lack of market penetration. Both result in wariness by content providers to create apps for connected TVs designed to reach viewers directly. This is particularly true for MCNs, who have proven decidedly more interested in creating mobile and tablet video apps than in doing the same for connected TV apps.
The connected console space is different in many ways. For starters, the companies making these devices have been far more vocal and aggressive in educating viewers about their ability to stream video directly from them, also known as “over the top” (which is just another way of saying “cutting the cord”). That’s not exactly surprising given that their main purpose is to deliver such content. In fact many, like the Roku, Apple TV, NetGear, were created solely because few TVs at the time had the ability to stream OTT.
As we enter the holiday period, expect to see lots of sales and lots of stories focused on connected TVs or TV add-ons designed to bring connected experiences to TVs. And while the discussion around connected TVs will center on the ability to “cut the cord”—or stream video directly from Internet services rather than the traditional cable company—in reality this is more hype than actual practice.
That’s because while the technology may be there to deliver video directly to viewers via the Internet, content providers have yet to make doing so a priority. And the reason that they haven’t is because a clear standard or leader has yet to appear amid the many options and devices available. As a result, most content providers—and as a result app developers—are sitting on the sideline waiting for the winner to emerge.
In this first part of a two-part series, we’ll examine the reality of the smart TV market—TVs with built-in Internet connectivity and app ecosystem. Next week, we’ll turn the lens to game consoles and other devices designed to bring Internet access to non-connected TVs. Both scenarios have their strengths and weaknesses, but the underlying theme throughout is they are fragmented markets that have yet to attract publishers or developers in the kinds of numbers needed to change mainstream viewing behavior.
Ever since we launched Beachfront Builder, our goal was to create the best platform for publishing extremely engaging, native video apps across the all App ecosystems. Over the past year, it has become clear that video creators need much more than a way to distribute videos across various devices. Instead, videos are part of an interconnected and every-expanding social world.
Based on these insights, today, I’m proud to introduce Beachfront Builder 2.0 — the next evolution of our video app platform that adds a dynamic new social media interface that connects our users content to their fans’ social channels all from within the app they’ve created. With Beachfront Builder 2.0, not only can content publishers control the environment in which their video is aired, they can now take a proactive role in engaging viewers through their social presence as well.
It does this by enabling YouTubers to create communities where fans can interact with video and social content within a single interface, essentially creating their own mobile community. Simply enter a YouTube username and all the account’s content will instantly appear in the app. From there, users can create channels and curate their content with Beachfront’s video management interface before adding the social experience by linking their Facebook and Twitter accounts directly to the content.
Once linked, viewers can share, Like, Tweet, leave comments and more, not only within the app itself but also reflected on the broader social network used (such as Facebook, Twitter, Tumblr and more).
In addition to driving views and engagement around video, the addition of these social channels will create new revenue opportunities never before seen in a mobile app. And through it all of course is Beachfront’s measurement features that let publishers monitor the resulting traffic and make changes in real time based on the results.
At Beachfront Media, we’ve witnessed firsthand the power of social networks, not only as a video discovery tool, but as a fan engagement and content monetization tool. The more we can do to bring this power to our users, the better, and this is just the first step.
Beachfront Builder 2.0 benefits include:
Add social feeds including Facebook, Instagram, Twitter, and Tumblr accounts as channels in the video app.
User login through Facebook, Google, or email allowing for greater personalization abilities such as:
Cross-platform watch later lists
More detailed activity allows for more targeted ads, improved CTR and revenue potential.
Name, gender, email, location, in-depth video and social tracking.
Beachfront.io Built In – Every Beachfront Builder app has the Beachfront.io SDK integrated – meaning you can monetize your app with the most advanced mobile-first video advertising platform on the market today. Beachfront.io allows you to mediate & optimize your own video ad relationships & tap into the Beachfront Marketplace to reach higher fill rates and CPMs on your mobile videos.
In-app purchases – moving beyond advertising, Beachfront Builder apps can offer In-App Purchases such as music downloads and other digital merchandise, in a frictonless environment.
Merchandise – Bring in your mobile web store, enabling your users to transact on physical goods directly within your app.
Beachfront Builder apps can be deployed into the Apple App Store, Google Play, and Amazon Appstore. To find out more about Beachfront Builder, go to www.beachfrontbuilder.com.