Ever since we launched Beachfront Builder, our goal was to create the best platform for publishing extremely engaging, native video apps across the all App ecosystems. Over the past year, it has become clear that video creators need much more than a way to distribute videos across various devices. Instead, videos are part of an interconnected and every-expanding social world.
Based on these insights, today, I’m proud to introduce Beachfront Builder 2.0 — the next evolution of our video app platform that adds a dynamic new social media interface that connects our users content to their fans’ social channels all from within the app they’ve created. With Beachfront Builder 2.0, not only can content publishers control the environment in which their video is aired, they can now take a proactive role in engaging viewers through their social presence as well.
It does this by enabling YouTubers to create communities where fans can interact with video and social content within a single interface, essentially creating their own mobile community. Simply enter a YouTube username and all the account’s content will instantly appear in the app. From there, users can create channels and curate their content with Beachfront’s video management interface before adding the social experience by linking their Facebook and Twitter accounts directly to the content.
Once linked, viewers can share, Like, Tweet, leave comments and more, not only within the app itself but also reflected on the broader social network used (such as Facebook, Twitter, Tumblr and more).
In addition to driving views and engagement around video, the addition of these social channels will create new revenue opportunities never before seen in a mobile app. And through it all of course is Beachfront’s measurement features that let publishers monitor the resulting traffic and make changes in real time based on the results.
At Beachfront Media, we’ve witnessed firsthand the power of social networks, not only as a video discovery tool, but as a fan engagement and content monetization tool. The more we can do to bring this power to our users, the better, and this is just the first step.
Beachfront Builder 2.0 benefits include:
Add social feeds including Facebook, Instagram, Twitter, and Tumblr accounts as channels in the video app.
User login through Facebook, Google, or email allowing for greater personalization abilities such as:
Cross-platform watch later lists
More detailed activity allows for more targeted ads, improved CTR and revenue potential.
Name, gender, email, location, in-depth video and social tracking.
Beachfront.io Built In – Every Beachfront Builder app has the Beachfront.io SDK integrated – meaning you can monetize your app with the most advanced mobile-first video advertising platform on the market today. Beachfront.io allows you to mediate & optimize your own video ad relationships & tap into the Beachfront Marketplace to reach higher fill rates and CPMs on your mobile videos.
In-app purchases – moving beyond advertising, Beachfront Builder apps can offer In-App Purchases such as music downloads and other digital merchandise, in a frictonless environment.
Merchandise – Bring in your mobile web store, enabling your users to transact on physical goods directly within your app.
Beachfront Builder apps can be deployed into the Apple App Store, Google Play, and Amazon Appstore. To find out more about Beachfront Builder, go to www.beachfrontbuilder.com.
Beachfront Media is proud to announce FamilyCook : a new in-house app designed for food lovers, both cooks and eaters alike.
FamilyCook is the most comprehensive source of videos about food, recipes, and cooking, which we’ve aggregated into one easy to use hub so you can quickly and easily find what you’re looking for. We scour the YouTube and the Web for the most appropriate videos every day so you don’t have to, and display them in categories based on cuisine.
Recently, our CEO Frank Sinton penned an article for ClickZ advocating for a greater focus on content verticals as a means of increasing both user engagement and subsequent ad rates (“Content, Context, and Curation: Why Focus Matters.”) This new app is a prime example of doing exactly that, leveraging Beachfront’s content and technology expertise to create new products.
We used our MeFeedia platform to filter out content by type, in this case… food and cooking. We then narrowed that huge list of videos down to the most popular, based on metrics like overall views, channel subscribers, and so on. But we didn’t stop there. To fully ensure our curated videos were of the best quality and highest relevance, we added an editorial layer that relied on real people to hand-select the final content that appears in each category.
The result is the creation of a new marketplace of specialty themed content that becomes its own marketing vehicle for not only the content itself, but for targeted advertising that’s more relevant for the intended audience.
It’s a model we’ve adopted several times to date, such as with Kids Video and TodoVision, as well as with partners, such as BigFrame’s Forefront app. And we’ll continue utilizing our expertise in video curation to create new products going forward as we identify the right niche content and audience.
At Beachfront Media, we don’t just advocate others using our platform to create their apps. We’re eating what we cook, as well.
It’s live today on the iPhone, iPad and Android devices as well as on the Web.
Beachfront Media now has a video discovery app called Social Video Pulse. And now, the app is available on MetroPCS and Cricket Smartphones for video search across all online video channels for English and Spanish content.
These apps allow the carriers to secure new streams of revenue through on and off network video viewing. Subscribers of both operators will now have access to the entire suite of Social Video Pulse content, which aggregates the top socially trending videos from across the MeFeedia network into one easy-to-use app… including the Spanish-language Todovision.
Users can save their favorite videos to a watch list, share them with friends on Facebook and Twitter, and more. Social Video Pulse is available from either the carrier’s mobile web portal or their smartphone app stores, and under the deals become the default search and discovery engine for video. And it’s free.
What’s really interesting about this is the way we give wireless operators a way to manage, track and monetize the videos that its subscribers are viewing. Mobile video generates around 50% of the data traffic on mobile networks today. That can cause an overwhelming strain on the network for carriers like MetroPCS and Cricket, and become a very costly problem. But with the Beachfront solution, both operators will instead share in the revenue for ads placed on Social Video Pulse videos, regardless of whether they’re streamed via their wireless networks or via a WiFi connection. And subscribers gain access to millions of videos from more than 33,000 video sources in both English and Spanish from one source using one video discovery engine. (We’re also now available on Google Play).
This is a classic case of turning a problem into an opportunity. Rather than restricting subscribers video usage, or increasing fees for data transmission, MetroPCS and Cricket are finding a way to give customers what they want (video) while not only mitigating the cost of delivery, but actually turning it into a new revenue channel. We’re grateful to be a part of it, and look forward to pursuing similar solutions with other mobile operators in the near future.
One of the core goals here at Beachfront Media is to help content owners bring new video experiences to the mobile market. And with that, it is our pleasure to welcome FremantleMedia as a Beachfront customer.
FremantleMedia is one of the largest content producers in the world, responsible for such TV shows as American Idol, American’s Got Talent, The Biggest Loser, The X Factor, and dozens of others, including Family Feud – which is the app that is launching today. Powered by Beachfront Builder and monetized by Beachfront.io, the Family Feud App is available for free from the Apple App Store on iPhone, iPad and iPod touch. The app can also be found on Google Play for Android devices.
“Beachfront Media’s app development platform allows us to connect with viewers in new ways and create engaging experiences in a multiplatform world,” said Nicholas Dale, Director, Licensing, Hardlines & Interactive, FremantleMedia North America. “We are dedicated to digital and branded entertainment and bringing mainstream television shows to mobile devices is a great way to give consumers the content they love, in the palm of their hands.”
Our deal with FremantleMedia illustrates how even the largest content publishers can leverage our technology – from Beachfront.io for video monetization to Beachfront Builder for creating apps – in an ever-changing ecosystem, thereby quickly delivering branded content to viewers in new ways, across new experiences, while maintaining a strong monetization strategy. Whether it’s a TV network, Multichannel Network, or other content creator, Beachfront remains committed to providing native experiences across devices, which can deliver new revenue streams and speed the time to market so all can benefit from this exciting new environment.
It seems like only yesterday that we launched Beachfront Builder, a DIY platform for video publishers that has had some major successes. Today, we’re introducing yet another addition to the Beachfront platform—Beachfront Video SDKs for app developers.
With this new software developer kit, anyone with an existing iOS or Android app can easily add a great video experience to it in minutes without the need to build an entirely new app from scratch. It can even be curated video, owed video, and from a variety of sources that Beachfront Builder supports – MRSS, YouTube, DailyMotion, Vimeo, and more. We handle all of the complex infrastructure & the developer can focus on the user experience. With it, app developers can:
– Add & curate video from any source to existing iOS and Android apps
- Manage video content across multiple devices from one dashboard interface
- Analyze viewer usage and engagement with our Builder Analytics that is built-in
- Monetize with video advertising via the built-in Beachfront.iO video ad platform
If some of this sounds familiar, that’s because these are all elements of the overall Beachfront Builder platform. The Beachfront Builder platform is a full-scale, turnkey, DIY video app creation tool designed for content owners who need a solution to develop apps. Builder lets content companies create video apps once, which can be published across Mobile, Tablet, and Connected TV App Stores.
But not everyone needs that DIY level of service. The new SDK product allows customers with existing apps to simply add video content, along with video ads and video viewing analytics to those apps. By providing an SDK for app developers, we’re now offering developer-level control over the In-App video experience while still providing the robust management, analytics, and monetization that a customer receives in a full-fledged Beachfront Builder App.d across mobile, tablet, game console and Connected TV devices. It also has a built-in video ad platform, Beachfront.io, full analytics and reporting functionality, and various customization options.
These SDKs come on the heels of our earlier Beachfront.iO release, which simply offers video advertising and video ad mediation to anyone that already has video apps.
At Beachfront, our mission statement is “We’re Video. Everywhere.” That means providing video solutions for every need, every scenario, and every customer regardless of their situation. Whether you need turnkey video app development like Beachfront Builder, or just a video ad monetization tool like Beachfront iO, or the ability to add videos to existing apps like the SDK release, the Beachfront platform was made to be the most flexible set of tools available to anyone interested in video apps & monetizing those videos.
To get access to the SDKs and learn more about their capability, check them out on GitHub—iOS here, and Android here.
Beachfront Media today introduced a new Interactive Video ad unit feature as part of the Beachfront.iO platform. The Interactive Video unit is a full screen, mobile, pre-roll ad overlay that provides up to four interactive icons during video playback. It also includes a “skinned final screen” that appears at the end of the pre-roll for additional branding opportunities.
Taken together, these features give advertisers more options and greater flexibility to reach a new level of engagement with new and existing customers. Advertisers can choose up to four different calls to action that can include such options as: Facebook/Twitter links, click-to-call buttons, Map It geo-location tags, and links to the app store for additional downloads, among many others.
With these new units, advertisers can create powerful calls to action with consumers on-the-go, and get far more out of their video ad spend than a simple dead-end impression. For instance, viewers can more easily call the nearest home electronics store after watching an ad for a widescreen TV; or map the location of the nearest pizza place.
And on the back-end, advertisers using these new Interactive Video ad units, have full access to engagement metrics on how, when, and where a user interacted with a brand’s advertisement and calls to action, enabling brands to more easily track ROI and optimize engagement. To find our more, go to http://beachfront.io or email us at email@example.com.
Our recent partnership with Maker Studios to create mobile apps out of their various YouTube channels has gotten off to an incredible start.
The first app we made for them, a mobile version of the popular Epic Rap Battles of History channel, is a massive hit. Reviews of the Android app on the Google Play store received a whopping 499 5-star ratings, out of 573 ratings overall. The iPhone version is doing similarly well, with 125 5-star reviews from a total of 152.
That’s a fantastic response. Epic Rap Battles is a hugely popular brand with a dedicated and loyal following. It’s one of the most-viewed series in YouTube’s history, with more than 1.2 billion combined views and more than 5.6 million subscribers, according to YouTube stats as of this month. So to see the community embrace the mobile extension of the series they already love so much is incredibly gratifying and, frankly, a bit humbling.
Plenty more Maker Studios mobile apps are on the way, so stay tuned.
Beachfront CEO Frank Sinton has been pretty vocal lately on the various topics affecting the video ad and app space. In the last week, his thoughts have been printed in four different publications, spanning a variety of topics–including advice for brands interested in entering the video market, tips on ad buying, predictions on Twitter’s Vine app, and an analysis on real time bidding for video ad networks. Here’s a quick sampling:
Real Time Bidding: Ploy or Panacea? (ClickZ)
Summary: As part of a regular monthly column for the well-read digital advertising publication, Frank examines the supply-and-demand factors contributing to falling video ad rates and discusses the various solutions emerging to address it, starting with the growing popularity of real-time bidding exchanges.
Analysis Paralysis and Mobile Advertising (Business2Community)
Summary: Frank suggests a “just do it” strategy for brands and advertisers stuck on the fence over employing video ads. While video, and particularly mobile video, advertising can be a confusing space, the low costs involved compared to other types of mobile and online advertising allows for cheaper experimentation than ever before and as such should be embraced, not avoided.
Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift (MarketingProfs.com)
Summary: Today’s brands are more than just advertisers. They’re content publishers as well. So how can they best play this role in the mobile video space and capture the attention of the growing number of viewers watching video on mobile devices? Frank lists seven simple steps–from website optimization to mobile app strategies–that will help any business asking themselves this exact question.
We’re pleased to announce the launch of Beachfront.iO, the ultra-fast mobile video advertising platform designed to give app developers the ability to monetize their applications with video advertising.
Beachfront.iO allows developers to quickly and efficiently monetize their apps with video ads. Once Beachfront.iO is integrated into an app, you immediately start serving the highest paying ads available from all ad sources. Beachfront.iO’s unique video ad mediation platform puts developers in control of their video advertising — pull video advertising from many of your own ad sources, as well as through Beachfront’s demand sources.
Knowing speed and performance is of utmost importance to today’s mobile consumer, Beachfront.iO’s patent-pending technology is able to optimize at sub-millisecond response times and deliver the appropriate video ad with advanced targeting precision.
Built on Google’s new Go programming language and proprietary in-memory technology, Beachfront.iO delivers ultra-fast video ad serving, access to real time data, and a lightweight SDK integration. Beachfront.iO helps developers achieve premium eCPMs, fast fill and low latency rates as well as deliver a real-time view of their advertising performance across devices.
Today, Beachfront.iO focuses solely on video. Video advertising today is one of the most effective brand engagement mediums. Since mobile consumers are more engaged with video than desktop users, video ads are a perfect fit for mobile devices. iO allows brands to focus on that user engagement, with a flexible, targeted and measurable platform dedicated solely to video ads.
Video advertising is at the core of our DNA here at Beachfront Media. When we launched Beachfront Builder, we built in a turnkey solution for analytics, app development, ad delivery and more. We’ve split off iO as a standalone product from that platform for those developers looking for just an ad mediation platform and nothing else. But it’s worth noting that all of iO’s features are accessible through Beachfront Builder as well, allowing developers to take an integrated approach to both app development and monetization.
Today, iO is available to everyone. You can register for an account at beachfront.io, and get started immediately. There are no costs involved to begin monetizing your apps with video ads.
Beachfront CEO Frank Sinton is a regular contributor to Clickz, with new columns appearing monthly. The latest is “Real-Time Bidding: Ploy or Panacea?” which examines the increasing interest in RTB as the latest effort to monetize unused ad inventory more effectively.
The problem is that as more video content is created for online and mobile channels, the ad inventory around them is also increasing, but the available advertising is slow to respond. As such, ad rates are falling, making it more difficult to drive revenue from this content.
His takeaway is that while any effort to fill unused inventory more effectively is a good one, RTB is not the end-all-be-all solution. Other efforts like digital upfronts and native ads for mobile are equally worth considering. And there won’t be one winner, but rather several attempts that collectively could solve the problem.